| Data Bureau |
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Your database is the foundation stone for all of your Direct Marketing and CRM Activity. Pro-Active’s in-house Data Bureau provides clients with the ability to maintain and improve communication with their customers and prospects. Database Planning & Design Many clients accumulate customer and prospect data over time, but this unwieldy amount of information is held within an unusable environment. Pro-Active are a database specialist, suitably equipped with the knowledge required to plan, design and implement database structures and software to ensure that you get the most from your greatest asset. Database Management & Hosting Lack of resource, time and expertise often means that clients fail to maintain their databases appropriately. Pro-Active host databases on behalf of clients, running ongoing maintenance routines, whilst allowing the client real-time secure access to their data. Database Profiling and Enlargement Many organisations do not realise the potential of the data held within their own databases. By profiling data, models can be produced in order to find new sales and marketing opportunities. We can enlarge the database with 'net new prospects' with the propensity to purchase your product or services, based upon the characteristics of your existing customers.
Database Enhancement Pro-Active provide a number of different services which are designed to clean and enhance the data within your customer or prospect databases. This includes:
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Address Validation & Enhancement (PAF)